For today’s businesses, displaying your organizational authority is crucial to success. Whether it’s McDonald’s with fast food burgers, Chevrolet with cars and trucks, or Walmart for everything else, the message you put out there is seemingly as important as the services you provide. For small businesses, this becomes even more crucial. For example, if you run a hardware store, you likely can’t compete with the prices of the big box stores, but you can bring to the table something of greater value to the consumer: your knowledge.
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